Wednesday, January 2, 2013

Take your mobile strategy to the next level

I'm in the weeds getting ready for CES 2013 (the Consumer Electronics Show) in Vegas next week but my latest IABC Ottawa podcast is up.

I was lucky enough to get the chance to speak with Whurley from Chaotic Moon about how marketers and communicators can take their mobile strategy to the next level.  I was interested in exploring topic because I think many people simply think about apps when they think about developing a mobile strategy.

Whurley was super fun to talk to both before and after we recorded the episode and it was the first time I have ever interviewed somebody on a treadmill desk.  They have done some amazing things with mobile technology at Chaotic Moon including building apps for The Daily but you have to see the Board of Awesomeness (see video above).