Thursday, April 18, 2013

Recent Podcasts

Here's a summary of the podcasts that I recorded for IABC's Ottawa chapter.

I really believe neuromarketing is one of the most interesting and under-discussed aspects of marketing.  Many of our marketing efforts fall flat because we don't take the time to consider how the function of the human brain governs everything we do. 

UX Design
Last year, I attended a full day UX design workshop by Jeff Parks and Kris Mausser on UX design and it really drove home the importance of designing experiences for people.  This is a really "wide" topic but Jeff does a great job of giving you some things to think about if you want to explore this topic in more detail. 

Blogger Outreach
My favorite episodes to record are ones where I have more than one guest in the studio with me.  In this episode on blogger outreach I bring together a PR/Media Relations professional and a mommy blogger to discuss how you can harness the power of the blogosphere to tell your brand's story and connect with customers. 

Coming Up
I am working on putting together a few episodes now that will tackle the subjects of pharmaceutical marketing and brand journalism.  If you have any suggestions for topics, just let me know