Friday, November 28, 2008

Ninety One Percent

My MBA is now 91% complete.

This past week was the last week of this calendar year. I had only one major assignment due for my Intellectual Strategy and Business Strategy class. It was a group project and we had to do a 30 page paper and 20 minute presentation.

We were tasked with creating a firm that mismanaged their intellectual property and then suggest how they should address the issues we created in the context of being Business Development managers in front of the board. The class was really interesting and probably one of the top three classes I have taken in the program so far.

The reason is that intellectual property is everywhere. The products you interact with on a daily basis are loaded with IP. For example, if you wake up in the morning and brush your teeth, then your toothbrush will have a name, which is probably trademarked and part of a brand with some type of brand equity and using some technology that is patented or licensed out and has a design that is protected by a design patent.

Every year, billions of dollars are spent defending and prosecuting IP infringement cases. Plus there are probably billions more LOST on opportunities where IP was not maximized. I'm not going to get academic and quote this and that, but I think that you get the point.

Unfortunately I am also came to the realization that some people learn nothing in these programs. In the last week I have seen some pretty awful behavior by some of my classmates.

To be honest with you, I am quite upset about this because I think that these just don't get it.

And they never will.

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