Now that the games are over, it's time to take a few minutes and reflect back on two weeks of great memories.
I am lucky enough to be working from home, which meant that I was able to keep a good handle on what was going on each day. There were a number of things I found interesting about the 2010 Olympic Games coverage.
You can't watch TV for more than an hour. TV is no longer designed for long periods of viewing. I have the (mis)fortune of being able to work from home. This means that I can keep the TV on in the background as I work. During the Olympics, I was able to keep my TV tuned to CTV for the majority of the day. I guess the point I am trying to make here is that I was exposed to HOURS and HOURS of Olympic TV.
The problem is that TV is no longer made to watched like this. I kept seeing the same pieces over and over. A story about Difference Makers (hosted by Rick Hansen) was shown about two hours. Events I had watched live were replayed over and over. It is understandable given the state of media that this is the case but I have to say that the quality of the production itself is far below the quality of the game themselves.
For more thoughts on the games, check out Molly Woods' take over at her CNET column.
The TV ads were ridiculous and annoying. It seems that three or four different companies paid for all of the TV advertising because I kept seeing the same ads over and over. Canadian Tire, Tim Horton's, Quebec, British Columbia... that I simply became annoyed with the ads, just like I did with the "I Believe" song. It seems that frequency = relevancy = resonance in the minds of the TV stations.
Exhibit A: The Tourism BC ad. How can you advertise "you gotta be here" when the people in ad are clearly not actually in the locations they are shown in??
Exhibit B: The Quebec Tourism ad. Great imagery but it is the cheap song that is a rip-off of the Price Is Right song that really got to me after day 2 of the games.
More to come as I can find them on Youtube.
Some ads were amazing. This CTV ad with Michael J. Fox was AMAZING. Timely, relevant and very emotional.