Tuesday, June 15, 2010

Book Review: The Sales Bible by Jeffery Gitomer

For the past few months, I have been looking for a good book on sales.  After listening to a podcast recently that had Jeffrey Gitomer on it, I realized that he had written what I believed would be the perfect book for me - The Sales Bible.

Sales is as much about personal motivation as it is about tactical sales knowledge and this book does a great job of helping you understand this and, more importantly, assessing whether or not you should even be in sales in the first place.

It's obvious from the first page that this book is written by a true salesman.  It reads "I just made a sale!".

Gitomer writes using highly impactful (sales-y) language and doesn't go on and on about particular ideal.  He tells you why it is important, shares some stories then lists some steps or ideas that you can use.  Topics range from motivation to techniques.  You learn how to meet people and generate leads and then how to turn those leads into sales.  Cold calling is covered in great detail, as is the sales presentation.

In the end, I think this book really has a broader audience than just salespeople... I think it is a book for EVERYONE.  I believe this because at some point, everyone will have to sell the most important thing in the world.. themselves.  So there are many applications for the material in the book and I highly recommend you pick it up ASAP.

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