What are you doing differently than everyone else?

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Lately, I have started to see many people using the same tired tactics as part of their marketing strategy.

They go to events and live tweet the whole thing.  Then, they go home and write up a summary blog post of the event.  Then they proceed to tweet the blog post four times a day for the next three days.

Retails that run through a series of percentage discounts and frivolous add-ons in order to create the appearance of value in an offer.

Instead of going back to the same old tactics, I would spend a few minutes thinking about:

• Is there an alternative way to promote this that I haven't done before?
• Is there an interesting new form of content I could develop to make myself stand out?

I think that marketers (and I might also be included here) go back to the same old stuff in the hopes of getting a new and better result.  In the end, we never get any better and instead just move sideways.