Thursday, September 15, 2011

4 Easy Ways to Find Great Content

Everybody loves to find great content.  The problem is that finding the good stuff is hard because there is so much stuff out there.

Here are 4 easy ways for you to find great content: 

#1: Use and follow Twitter lists:  I am finding that people aren't sharing as much content on Twitter as they used to but my biggest recommendation for finding great content on Twitter is to use lists.  Curate your own lists but more importantly, follow the lists curated by others and create a column for the list in Hootsuite or Tweetdeck.  If you're in marketing/advertising, a great example of Bob Knorpp, host of The Beancast,  curates a list of show guests.

#2: Read great blogs and watch for curated link posts:  There are some amazing bloggers out there who put up weekly posts of that lists amazing content.  I'm sure that there are blogs about the topics you are interested in that take the time to curate posts with great content.  Here's a selection of blogs and bloggers that I know do this: 

Mitch Joel:  Shares great content form his network in a post weekly of links worthy of your attention
John Jantsch (Duct Tape Marketing): Shares great stuff every Saturday.
Mediastyle: Does the same each week on their blog with their weekly Style Guide.

I would also like to point out that blog projects often provide great sources of content because you will often get viewpoints from many different sources you might have otherwise heard about.  My friend Jackson Wightman has a great example over at his 52 week blog project on local food in Montreal called Ici et Here.

#3: Visit curated content websites: There are also websites that curate, aggregate and share great content.  Here's a few that I pay attention to: 

Say100: A collection of online voices that help shape conversation by curating and sharing content.
PSFK:  The place to go for inspiration and design ideas on just about everything.
Brain Pickings: Maria Popova has written for many influential magazines and knows what's cool and what is happening.  

#4: Follow people in RSS: If you aren't already into RSS, then I would suggest you check it out immediately using a RSS reader like Google Reader.  One of the best features in Google Reader is that you can easily share items in your feed with people who choose to follow you.  More importantly, you can follow others.  One of the people I follow is Christopher S. Penn, who always shares great content. 

What are some of the ways that you find great content?

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