I have always found the term Content Marketing to be confusing. Does it mean that we develop content and use the principles of marketing to spread it around? Does it mean that we use content to market products?
For the past few years, I have been seeing and hearing David Spark all over the Internet. He's been a frequent guest on The Beancast, he's been on Tech News Today, and he has been hosting his own podcast. He was really the first person I saw/heard using the term "brand journalism" and being a veteran tech journalist, he was well qualified to speak about it.
Since then, the concept of brand journalism has really started to catch on as a new way to think about marketing your brand and spreading your content through an audience of influence. Here's a recent Globe and Mail article, and here's a great piece from Forbes.
So I figured it was about time that I invited him on The Voice. David was an amazing guest and gives us a great overview of what brand journalism is and how you can harness the power of journalistic thinking to connect with customers and drive sales.
Check it out here on the web. Or if you're into iTunes see more here.
I have some great episodes coming up as well.... will be talking about digital maturity and might also be diving into the world of pharmaceutical marketing.