Monday, May 17, 2010

What you can learn from Lisa Lavie...

Youtube is celebrating its 5 year anniversary this week.  I remember pretty clearly when I first saw Youtube back in early 2006.  Back then it was just a collection of silly videos people were doing for attention and while in some ways, not much has changed, it has been interesting to see it grow into the second most mentioned brand on Twitter and earning upwards of 2 billion views a day.

Perhaps later this week, I'll post some of my favorite clips but for now, I'd like to share what you can learn from Lisa Lavie, the Youtube singing sensation who's story is featured as part of Youtube's 5th.

1) Don't wait to start:  Lisa started her career with nothing but her cashier savings.  In today's world, there is no point waiting for somebody to tell you that you can do something.  Get out there and do it.

2) Connect:  Lisa takes the time to respond to everyone who posts comments.  It's not some automated robot like those people who have auto-replies answering follow messages in Twitter, it's actually Lisa that does that work.  People respond to people, not machines.

3) Give back:  What did Lisa do with her network of fans and peers?  She organized them to raise money for the earthquake victims in Haiti.  More and more the idea of giving back is starting to be the primary, if not secondary reason why people use social platforms like Youtube.  Use what you have to give back.

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