I read this story on Perez Hilton's site today about Taylor Swift doing a marathon 14 hour meet and greet with her fans. I really think the video is something to be seen:
I couldn't help but think that this was an absolutely brilliant PR move. Here's why:
1) I doesn't come off as a PR stunt: Everyone is there to meet Taylor Swift and she is there to meet her fans but if you really think about it, it is a PR event.
2) It was interactive: More than just a star sitting at a table, she stood and talked to her fans and even more important, they got to talk to her. They also got to see costumes and sets from her tour.
3) It was personal: she took the time to connect with everyone as best she could on a personal level. She signed almost everything imaginable and seemed genuinely interested to be there. It seems like she was supposed to only be there for 13 hours but at the end of the video she says she was actually there 14.5 hours.
4) Earned media: I am sure that fans are going to put pictures on Flickr, upload videos on Youtube, talk about it like crazy and share their experience anyway they can. I'm sure the dollar value of that media would in the millions of dollars.
I have often said that companies should always keep their eyes and ears open to what they can learn from other people/companies/industries and I think this is an perfect example of something that could be used by even the smallest of companies.
It's about about being a real person, going the extra mile and giving people something that is interactive and unique.
Doesn't that sound like fun?
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