Gary Vaynerchuk "Crush It"
Scott Stratten's "UnMarketing"
I had to wait on this book at the library for about six months, so it was certainly a book I was looking forward to reading it once it came in.
If the title didn't give it away, this book is really all about relationship management. Like Joe Jaffe,Stratten is a firm believe that "retention is the new acquisition" and that your business needs to find a way to connect with consumers in a human way and then turn them into customers.
What's really great about this book is that Scott shares his own experiences, including the mistakes, and what he's learned. The book has lots of short chapters and is written a really no-nonsense way that I really enjoyed.
Worth your time, for sure.
Jason Fried and David Heinemeier Hansson's "Rework"
Imagine a workplace where you don't have meetings, you don't waste your time writing documents that nobody ever reads and you are able to leave at 5pm. Welcome to the world of 37Signals and "Rework", and much of the book can be read at that link.
Cover of Rework
37Signals is known primarily for its work on Basecamp, a simple and easy to use project management program. Based on the experience with that product and many others, Jason and David have cataloged everything they have learned into this short, but awesome, book.
I am not entirely sure that everyone is ready for the knowledge that is contained in this book because many of the recommendations are fairly radical but it will certainly get you thinking about how you and your office works and ways you could be more productive.
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