Thursday, March 1, 2012

New IABC Ottawa Podcast: Does your organization have a proper content strategy?

My latest podcast has been posted for IABC Ottawa.  This episode talks about content strategy and my guest is Kristina Mausser from Digital Word

I wanted to talk about content strategy not only because it's a really important topic in 2012 but because I think there are a number of concepts and elements of content strategy that marketers and communicators don't really understand.  We often hear about something and we keep hearing about it but we never take the time to think about it strategically.  I saw this episode as an opportunity to pause and do exactly that.

I did a few things differently for this episode.  This was the first time I recorded the podcast with with a live guest in the MediaStyle studio.  Every other episode that I did was over Skype and I found it very helpful to have my guest in the same room as me so it was very much like a conversation because the MediaStyle studio is really comfortable.  You may have an image of a radio type studio but the studio is actually a room with comfortable chairs and we are wearing microphones on our lapels.  

It was also the first time I had a more detailed script with me.  In the past, I had notes on who my guest was and what questions I wanted to ask but I found that when I listened back to my recordings, that the intro and outro could have been more polished.  I have to thank Bob Knorpp, host of The Beancast (marketing and advertising podcast) for the advice on having a more detailed script.  I have always admired how smooth and polished his podcast sounds without sounding overly scripted, which is actually my goal in terms of being a podcast host. 

Enjoy the episode and let me know what you think.

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