I have always found it funny when people create websites in spite of the major players in an industry. In one sense, I guess that it is validation that they matter - heck, someone has gone to the trouble of creating an entire webproperty about how much you suck... on the other than, it shows that when you get something good going, there are always people looking to knock you out...
I came across this site today... anythingbutipod.com. Basically, it shows you all the alternatives you have to your iPod.
I had an iPod... I think it was generation 2 or 3. Either way, it lasted for about a year before the battery started running out and the software would bug up on me... and over the years I have seen tonnes of people spend all this money on them and never use them or all the memory they think they need... so I think iPod is a well marketed piece of technology above anything else.
A few years ago, I bought a 1gb Samsung mp3 player with FM radio for $75. Drag and drop files and about 10 hours of battery life. Worked great for me.