Friday, July 11, 2008

Two things on Friday

The first thing today is a comment about the downfall of the TV. I enjoy watching this go down because I am sick and tired of people talking about TV advertising. I have posted the occasional good TV ad on this blog but in general, I find it a boring marketing tactic and I has always bothered me how people in marketing class love to talk about this ad or that ad.

True, there is ALOT of money spent on TV advertising but that number is falling fast while more exciting and measurable mediums like the net are increasing... why would marketing students want to talk about a dying tactic? I never understood that...

Anyways, there have been two developments recently that have caught my eye in relation to this ongoing saga. The first is that TV ad rates fell by 11% percent in the second quarter or this year (source).

The second is something I read last week but have been waiting to comment on... and that is that the average TV viewer is now about 50 years old and this is the first time the averge age has hit 50 (source). The best part is that when DVR viewbacks are included, that age only drops by one year!

Now both of these could be expected. The first because of the writer's strike and second based on the fact that baby boomers are dominating society and have for years. But on a deeper level these might point to the fact that people are just not watching TV like they used to. Many have resorted to watching TV on the computer... whether it be downloaded via BitTorrent or streamed (like on mtv's websites).

Advertisers better smarten up and stop being drunk on expensive TV advertising and start shifting more of their marketing budgets to other tactics and channels...

Canadian Idol

I was busy this week so I didn't get a chance to catch up on Canadian Idol until just last night. This week, they booted 6 people to get down to the top 10 and I have to say that I'm quite surprised at a few of the ousted contestants.

I thought Omar Lunan who did the Bill Wither's "Ain't No Sunshine" should have stayed and so too with Oliver Pigott - I thought he was the better of the two brothers and one of the best on the whole show.

Gary Morisette was also really good. He did "House of Rising Sun" this week and killed it... and I thought Marie-Pierre from Quebec was good so was Katlyn Dawn but seriously, doing "Zombie" is one way ticket home because we have all had to sit through girls trying to sing that song for over 10 years now.

So we now have our top 10... I think a few of them have a good shot... Mookie is strong, Theo Tams is strong... Amberly Thiessen is good and so is the French girl....

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